By Jennifer Wilner | CEO & Founder, Business Connects NJ
We’ve all heard that “fortune is in the follow-up,” but what does that actually look like? Think of relationship-building like assembling a puzzle—each piece plays a role in turning a casual encounter into a meaningful connection.
🔹 Start with the Corner Piece: Send a timely message (within 24–48 hours) that mentions where you met and something specific you discussed. This anchors the relationship while the memory is fresh.
🔹 Add the Edge Piece: Personalize your outreach. Reference a shared interest or compliment their work. It shows you were truly engaged and builds the framework for trust.
🔹 Place the Connector Piece: Suggest a clear next step—coffee, Zoom, or an invite to an event. Make it easy to say yes and move the relationship forward.
🔹 Match the Colors: Share something of value—a resource, article, or intro that aligns with their goals. This adds vibrancy and generosity to your message.
🔹 Complete the Picture: Stay consistent. Comment on their posts, send updates, or check in with a purpose. That’s how one-time meetings become long-term allies.
